Google Analytics Integration

Google Analytics has been re-designed to help you learn even more about where your visitors come from and how they interact with your NetSuite store.

For an e-commerce NetSuite store, this is without a doubt where the biggest value is.You will be able to see reports that merge sales and traffic data. What this means is that you can look up which keywords customers used to find your Web site, and whether they ended up generating any orders. This information is powerful as it can help you fine-tune your landing pages (and your Web store overall) to focus on revenue-generating keywords.

Each change that you make to your NetSuite store, whether it is changing your home page products or renaming a category, has a direct effect on visitor behavior. Before analytics, the only way to track these changes was through the number of products sold or through analyzing all of the orders. Now, Google Analytics allows you to understand everything that is happening in between the visitors arrival all the way to the time they order so that you can make educated changes and improvements to your NetSuite store.

The report that you can view by selecting "Traffic Sources > Keywords > E-commerce (tab)" will trigger a "wow" for many Internet merchants that have not seen something like this before (it details exactly how many orders each keyword phrase used in a search engine triggered in a given date range.